Leaders Analytics

Leaders Analytics is a system of digital performance analysis, based on the intervention of ICT experts and an unparalleled algorithm that holds its relevance from scientific research and rigorous process.

Leaders Analytics

We are here to provide you with an accurate and a comprehensive diagnosis as well as a promising vision of the future for the optimization of your digital performance

You want to be in the forefront of enhancing or transforming both your traditional and virtual notoriety? You want to create value and build a successful company with a strong brand image in the digital economy?

Henceforth* Leaders Analytics allows you to analyze, develop and support your company's digital fingerprint. Take advantage of our know-how and expertise in order to strengthen your competitiveness on your target market and various business territories.

* ACCESS LEADER GROUP, is an IT service provider at the origin of this new initiative to combine the efforts of all its divisions in order to spread its knowledge and assert its expertise as an influential player in the ICT ecosystem.

Why?

Advanced advantages that make the difference!

Personalized and enriched service;
Approach based on human intervention of diagnosis, analysis and an interpretation backed on a rigorous and efficient algorithm that collects and analysis data necessary for the definition of your digital performance;
Continuing development of features integrated on a regular basis;
Competitive price that fits your budget;
Excellent quality of reporting and analysis;
Upgradeable to suit your needs;
Prompt support for emergencies.

How?

Conception of a vision based on facts and not on subjective opinions.

Leaders Analytics provides you with:

Evaluation of your business needs according to the value chain and the positioning of your company in relation to its growth cycle;
Diagnosis of your digital identity (strengths and weaknesses);
Your competitive positioning in relation to the actors influencing your industry;
Study of the perception of the target audience and adjusting the strategy to be established for maximum efficiency;
Analysis covering the seven dimensions of digital performance and nearly 470 performance indicators that reflect realistically and objectively your reputation and your brand;
Conception of a vision based on facts and not on subjective opinions;
Maximizing the return on your investment;
Support of the digital campaign according to your business goals and your budget, in adequacy with the level of service you wish to make.

For who?

Maximum efficiency for all types of customers who wish to evaluate their digital performance, analyze their Internet presence and develop their digital identity

The customers to whom we wish to offer our services consist mainly of SMEs, communication and public relations agencies, institutions, organizations and citizens:

Evaluating their reputation and analyzing their Internet presence;
Stopping the spread of unwanted and defamatory information about them, as a result of smear campaigns or targeted media attacks;
Reclaiming their virtual identity after a usurpation of the latter or phishing;
Overcoming image crises and destabilization attempts that may considerably affect their reputation and credibility;
Increasing their reputation and bringing them closer to their target audience.

Our Approach

Managing an digital performance requires a good knowledge of the Web, the mastery of new technological tools, but above all an optimal and rigorous methodological approach.

Thanks to its expertise in information technology, digital communication and digital marketing, the team of Leaders Analytics deploys a working methodology in nine steps:

Evaluation and contextual adaptation;
Preliminary analysis and illustration of digital performance;
Evaluation and use of digital identity;
Definition of objectives and identification of needs;
Identification of strategic recommendations;
Development of acquisition and conversion strategies;
Deployment of implemented strategy of the transformation and development process;
Continuous optimization and ensuring the translation of daily actions.

Services

Business Intelligence

Business intelligence must be at the heart of your priorities so that you can develop a better multidimensional strategic positioning

Business intelligence relates to all tools and techniques associated with modern predictive analysis technologies. It therefore aims to improve the appropriate decisions in order to obtain optimum efficiency and a better competitive position.
The application of business intelligence solutions allows you to tailor your web initiatives based on needs, expectations and characteristics of your target customers. You can also assess the use of different communication channels and choose those that are the most suitable to your prospects and customers profile. Strengthening your digital performance certainly will result in loyalty from existing customers and the conquest of new potential customers.
By analyzing your digital performance Leaders Analytics provides you with essential information for understanding your market position and your macro environment. Subsequently, the guidance offered allows you to improve the impact of your marketing strategies and make the right business decisions to achieve the objectives related to your vision and the development of your market shares.

Digital Performance

We are available to provide you with rich and relevant information to help you make the best strategic decisions to improve your digital performance

Digital performance is the factor with the greatest impact on the increase or the decrease of the value of Internet brands. The growth in the use of social media has put companies at risk. Internet users taken possession of great power that can quickly jeopardize digital performance. It is therefore essential for your business to be proactive in order to protect its digital performance and keep a step ahead of its competitors.
Leaders Analytics gives itself the mission to optimize your web presence and improve your digital performance. We offer a multifaceted vision that focuses on seven dimensions of analysis in order to implement the strategies and the necessary monitoring tools to develop your brand and strengthen your reputation.
In contrast to other services offered by its competitors, Analytics Leaders treats all the factors related to your web presence in order to provide the most optimal analysis by content, ergonomics, technology, social media, mobile, SEO and Competition.
In order for you achieve your business goals and gain more exposure, our team of analysts will provide you with a customized Web strategy, depending on your goals, which includes strategic recommendations and turnkey marketing solutions.

Accompaniment

You will have all the necessary tools for better strategic and competitive positioning.

The management of the development and optimization of your digital performance may include:

Running digital campaigns integrated to the multichannel development of your company's business
Selection and recommendation of advertisers and digital directories
Implementation of a marketing action plan tailored to social media
Marketing and Advertising via email
Design, optimization and creation of web platforms and integrated systems
Design and creation of online contests and opinion polls
Creation and integration of adaptive Web or mobile applications
Search engine optimization (SEO)
Referencing in all its aspects, natural and paid
Graphic and visual Optimization of your platforms, campaigns and various digital media
You will have all the necessary tools for better strategic and competitive positioning

Methodology

Our approach is based on a unique algorithm that holds its relevance from scientific research and rigorous process. The intervention of our consultants remains an indispensable element in the validation and approval of our strategic recommendations and our concrete actions for the development and optimization.

Collect

Based on the collection of elaborated qualitative and quantitative data and structured analysis of your digital performance, Leaders Analytics provides you with essential information for the understanding of your competitive positioning on your market and in the macro environment.

Analyze

The analysis is done using a logical software and instructions covering nearly 470 470variables and specific parameters, some of which were developed to meet the extensive needs of our customers, covering the seven dimensions of quantitative and qualitative analysis that characterize our own methodology.

Optimize

Our recommendations will be punctuated by the advice of our counselors and our ICT business development specialists. We favor a pragmatic and customized approach to provide you with a thorough analysis, appropriate recommendations and quality support with a view to ensure a constantly evolving stunning positioning.

Contenu

Si l’internaute ne se sent pas interpellé par le contenu que vous offrez, il ira voir ailleurs, chez vos compétiteurs.

Les gens utilisent Internet pour obtenir des informations facilement. Vous devez leur fournir le contenu qu’ils recherchent afin de les interpeller.

Un contenu apprécié entraine automatiquement la fidélité des internautes.

Ergonomie

L’objectif ultime est de présenter une plateforme Web efficace où les internautes pourront naviguer aisément.

Les internautes n’ont plus beaucoup de temps à perdre : votre site doit être facile à lire et facile à consulter.

entraine un taux de conversion supérieur et plus rapide.

Technologie

Des milliards de pages existent et la concurrence est féroce. Être à l’affut des dernières technologies en matière d’optimisation de votre image de marque en ligne vous procurera les avantages compétitifs nécessaires.

Médias sociaux

Sont incontournables pour entrainer des phénomènes viraux.

Permettent de créer une communauté en ligne de partisans de votre marque.

Permettent de connaitre l’opinion positive ou négative des consommateurs et d’en tenir compte.

Mobile

Toujours avec l’utilisateur, du matin au soir, la traçabilité offre une visibilité détaillée, en temps réel, sur ses comportements, ses habitudes et ses attitudes

La navigation mobile dépassera la navigation classique à partir d’ordinateurs de bureau.

Référencement

Tenir compte du référencement est essentiel pour exister de manière durable sur Internet.

Sans référencement, on ne peut espérer du trafic qui pourrait constituer une grande opportunité d’affaires.

Un site Web qui se situe dans le haut des résultats de recherche est précieux pour la considération de la marque.

Concurrence

La veille concurrentielle établit les avantages de votre entreprise sur le Web et vous donne une idée des tendances de l’univers numérique.

Les forces et les faiblesses des concurrents doivent être connues afin de se prémunir d’un avantage concurrentiel : s’inspirer des forces et éviter les faiblesses.

See the recipe

Contents Interest
Ergonomics Organisation
Technology Endurance
Social media Influence
Mobile Accessibility
Referencing Optimisation
Concurrence Vigilance

An essential aspect to take into consideration for reaching Internet users, developing a relationship with your audience and establishing your credibility;
Customers want a clear and concise content, easy to read, well written and well-structured;
The more your content is complete and interesting, the more consumers will want to learn more about you and what you offer;
If the user does not feel heckled by the content you provide, he will go elsewhere, at your competitors.

Ergonomics

Smart usability that matches your users' expectations makes their user experience a milestone in their acceptance of your brand and their attachment to your products and services;
Internet users don't have much time to lose: your site must be easy to read and easy to consult;
Allows visitors to navigate more easily on your web platform;
Adds strength to content and increases awareness of your expertise;
Leads to a higher and faster conversion rate.

Technology

The effective use of technology provides a positive numeric performance and enhances your expertise in all its aspects;
The implementation of the latest technology leads to an increase in notoriety of your Web platforms and, by extension, your notoriety;
Billions of pages exist and competition is fierce. Being on the lookout for the latest technologies in optimization of your online brand image will provide you the necessary competitive advantages;
Consumers buy faster when information is easily accessible, in a way that shortens the decision-making process and purchasing cycle.

Social media

Provides an opportunity for the brand to communicate with consumers in a targeted manner. They can choose to engage on their terms;
Allows you to create an online community of your brand supporters;
Allows to know the consumers positive or negative opinion and to take it into account;
Helps to learn more about the tastes of your target audience. Market research is much more expensive.

Mobile

People communicate more voluntarily with their mobile devices than with their voice (tweets, text messages, Facebook status, etc.);
Always with the user, from morning to night, the traceability provides detailed real time visibility, on user’s behavior, habits and attitudes;
Features an integrated payment system that offers added value with a better guarantee of protection;
Provides accurate audience measurement;
Captures media consumption social context;
Available in point of creative inspiration, which allows the creation of unique moments and outstanding content, contributing to the appreciation of your brand.

Referencing

Referencing is now essential: it is a cost effective way to attract new customers;
Taking referencing into account is essential to sustainably on the Internet;
Allows you to generate targeted and relevant traffic;
Helps reducing the cost of acquiring new customers;
A website that is located at the top of the search results is valuable for the consideration of the brand;
The first sites in the list are seen as authoritative and high-profile.

Concurrence

Competition is a source of relevant and rich information;
Strategic analysis of competition on the Web seeks to identify business opportunities for your industry and know the companies that share the same market as you;
Competitors’ strengths and weaknesses must be known in order to guard a competitive advantage: draw on strengths and avoid the weaknesses;
The competitive analysis predicts the activities of rival companies to better position your strategy;
Knowing the strengths, weaknesses, positioning, keywords and incoming links from rival companies, it is possible for you to understand the challenges of your industry on the Web and to better position yourself.

Laboratory

Audit

The audit is an analysis tool aiming to identify strengths and weaknesses of your digital identity. Executed by our analysts, it covers a multitude of predefined criteria. All specifications related to your digital performance will be examined.

User tests

This technique associates the empirical observation of the behavior of internet users and in-depth qualitative analysis of the website. The internet users’ behavior is observed directly during their visit. Their perception of content, ease of navigation, degree of interactivity and expectations is received. The experienced problems and difficulties are also identified.

Online Inquiry

The online survey will establish the level of satisfaction of Internet users. Based on a self-administered questionnaire, it is a useful tool to know the socio-demographic profile of visitors, their habits on the Web and the image of the website they perceive.

Individual Interviews

This approach involves meeting users personally and questioning them about their expectations and needs on the Internet. Individual interviews are used to identify clearly the motivations of Internet users, thus being particularly useful when designing a website or other online platforms.

Discussion groups

A discussion group consists of users who discuss their expectations, needs and motivations on the Internet. The climate is interactive, so users tend to express honestly and the discussions are constructive. This tool can also be useful when designing a website.

Card sorting

This method aims to design the information architecture of a Web platform, for example the subject tree of a site or the menu structure and the organization of the features of an online solution. The users need to sort and group the cards to create the envisioned architecture.

A/B Tests

This technique consists in proposing multiple variations of a web page to determine which one is the most effective to internet users. The original version is compared with various proposals to determine the version that has the best conversion capacity. After a number of visits, the users opinion will define the best option.

Calibration

This approach allows to study and analyze the performance of Web sites and various online platforms of competitors to draw inspiration and derive the best. This tool can also be useful to determine a profile of the competition in a certain industry and even to create analytical intersections with other industries and on different territories in a rigorous and rich implementation of best practices.

Ergonomic analysis

This technique involves assessing the quality of a website or application based on several identified ergonomic criteria and graphics. The ergonomics of a website corresponds to the effectiveness with which it meets the expectations of users and provides them with a good browsing environment. It therefore consists in assessing the behavior of the Internet user when consulting the interface.

Oculometry

Technology for real time measurement of emotional reactions of Internet users and where they look at the displayed interface; This process is possible through a webcam that makes the experience more free for the user and leads to a more natural browsing context. The most widely viewed or neglected areas and the order of looks are noted; we can identify the elements that generate positive or negative emotions.

Tracing (Click Tracking)

Thanks to far more rigorous actions, this technology allows memorizing areas of a Web page on which users clicked significantly, moderately, little, or not at all. Temperature maps will be generated, representing the location of clicks and many other behavioral diagrams.

Audit

Packages

The basic package represents a brief analysis that will inform you on the main lines of your digital performance. If you want to know more and take advantage of our advanced services, you will be able to upgrade to one of our packages that best meet your growing needs. We send you a full audit report of your digital performance with figures and advices!

The Plus package is a detailed portrait of your digital performance with several strategic recommendations. Therefore we provide detailed results for each component, but also recommendations that will help you know how overcome your weaknesses.

The advanced package offers you a detailed picture of your digital performance, many strategic recommendations, and personalized support. This support includes turnkey marketing solutions and the management of your digital campaign.e.

Our intervention will be based on the analysis of your main competitor or of all your competitors’ digital performance in order to evaluate your position in relation to the different players in your industry. We could assist you with the aim to undertake a digital campaign that will differentiate you from your competitors.

Features

Sector audit
SWOT analysis
Analysis of seven dimensions
Content
Ergonomics
Technology
Social Media
Mobile
Referencing
Competition
Best business practices
Preliminary report and recommendations
Strategic Action Plan
Meeting and assessment
Establishing the strategy
Deployment and support
PDF Report
Online Dashboard

Basic

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Advanced

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Made to measure

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